The Importance of the Influencer

Column Writer
4 min readNov 17, 2021

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The game of content and distribution is how the world works and here’s how this Gen Z is influencing the world

Mikey Turner

An influencer is a person who is regarded as an expert within their particular field that also has a steady following. People trust their opinions, and thus their endorsements carry a considerable amount of weight.

Mikey have amassed a following of thousands through social media capturing interesting moments during his daily life and luxury trips around the world. His infectiousness have captured the hearts and minds of thousands of millennials and gen z subscribing to his YouTube Channel and Instagram.

According to Deborah Weinswig of Forbes, “Influencers are the new celebrity endorsements. In fact, data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.”

Come along as we chat with Mikey Turner the Gen Z explains the importance of the influencer in this new day and age.

I love creating simple ideas in my head and when it’s time to do a photoshoot or create a vlog, I add my touches to it so your able to see who I am as a person through my art! — Mikey Turner

CLOSER TO MY DREAMS

ASAP Rocky is probably my biggest inspiration in the Entertainment Industry. His style and music are both out of this world. I am inspired for sure by this guy”

Asap Rocky and Mikey Turner

MD: How would you describe the art that you typically create?

Mikey: The art I typically create would be described as simple but complex. I love creating simple ideas in my head and when it’s time to do a photoshoot or create a vlog, I add my touches to it so your able to see who I am as a person through my art!

MD: How do you feel the Internet has impacted the entertainment business?

Mikey: I feel like the internet has impacted the entertainment business in a positive way by making it easier to be recognized for having fire talent, whatever that maybe.

MD: If you could trade lives for a day with one celebrity who would it be?

Mikey: Drake for sure!!! I would want to experience living in his mansion and how it feels to be in the studio while making a album.

Drake

MD: What makes you different from other entertainers in the industry?

Mikey: I think the thing that makes me different is that my passion and drive comes from not getting it so easy. I work hard constantly and I’m sensitive about my shit!

MD: What’s one thing that your supporters would be surprised to learn about you?

Mikey: One thing my supporters would learn about me is that I love to be able to have my alone time, especially when I'm worried about a lot of things that’s when I love to be alone.

Mikey Turner

MD: What’s your favorite project or event so far, and why?

Mikey: My favorite projects this far has been vlogging all my vacations, it always helps me gain perspective of life and I love being able to look back at the fun I experienced.

MD: What is the best advice you’ve been given?

Mikey: The best advice I’ve been given is just to be me & not to change who I am for anyone. Staying genuine to myself is something I strive to maintain everyday.

MD: What’s next for you?

Mikey: A lot is next for me I have a big project I worked on this summer so I’m excited about that! But also doing a lot of behind the scene things to help push me farther in my career.

YouTube — Mikey Turner

Follow Instagram — @_therealmikeyy

Subscribe to YouTube — Mikey Turner

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Column Writer
Column Writer

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